Itz_Marketing101

  Let’s be honest: Video is the most engaging form of content online today. But most marketers still struggle with it because of one thing - production overwhelm. Enter AI video creation tools - and suddenly everything changes. Now, anyone can create studio-quality videos in minutes, no camera crew or editing skills needed. Here’s why smart marketers are going all in: ✅ Speed - You can go from idea to publish-ready video in minutes, not days. ✅ Scale - Turn one script or blog into 10 different formats (Reels, explainers, email video, etc.) ✅ Professional Look - Even if you hate being on camera, AI avatars can deliver your message in a human, polished way. Whether you're building an audience, launching offers, or just trying to keep up with content demands - AI video tools let you create faster, show up consistently, and build trust at scale. If you're not using them yet, you're leaving reach, relevance, and revenue on the table. 🔁 Repurpose smarter....

𝗔𝗻 𝗔𝗜-𝗳𝗶𝗿𝘀𝘁 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗶𝘀𝗻’𝘁 𝗷𝘂𝘀𝘁 𝗮 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 𝗱𝗶𝗳𝗳𝗲𝗿𝗲𝗻𝘁𝗶𝗮𝘁𝗼𝗿 — 𝗶𝘁’𝘀 𝗿𝗲𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗵𝗼𝘄 𝘄𝗲 𝗺𝗮𝗿𝗸𝗲𝘁 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆. As B2B marketers, we’re used to crafting narratives around outcomes and capabilities. However, with AI becoming foundational across IT and SaaS platforms, that narrative needs to be reset. Over the past few months, I’ve observed a growing shift: 📌 Buyers want to understand how AI is embedded into the product, not just what it can do. 📌 They’re asking for clear, tangible use cases - not high-level aspirations. 📌 And more than ever, they’re looking for domain-specific value they can relate to. Here’s the mindset I’ve adopted while working on GTM and positioning for AI-enabled platforms and solutions: 1️⃣Lead with the problem, not the tech – Make it real before making it smart. 2️⃣Demystify the AI layer – Show where it drives decisions, insights, or automation. 3️⃣Make it vertical-smart – Customize the m...